Evil Octopus approached us when they were an idea scribbled on a scrap of paper. That meant we had plenty to do, so we waxxed our boards and jumped in.
It was apparent from the beginning that we would be involved in every step of the formation of the new company, from concepting the name to forming a visual identity and product design.
Luckily, this is precisely the type of project we enjoy working on. We were able to help develop strategies that guided the business to a successful launch.
They needed a name. One that was catchy, deviously humorous, memorable, trademarkable, easy to remember and have an available .com domain name. After an exhaustive search, Evil Octopus was hatched.
A strong name gave us immense flexability. It allowed us to create logos that changed as needed. In an apparel brand, this is important when thinking about t-shirts, illustrations, and other applications.
This kraken was a different leviathan than any previous client we've had before and we were invited to help develop the produt line.
Suddenly, we found ourselves creating custom fabric prints, t-shirt illustrations, clothing tags, hang tags, hats, and more.
An apparel company needs apparel to sell.
With features like social media integrations, integral email marketing, and a back-end for easily managing sales and product inventory, we created all the features Evil Octopus needed for a robust online sales machine.
With a limited budget for packaging, we bootstrapped a stamp that could be used with waterproof ink and applied to whatever sized package needed to be mailed. Low cost, low environmental impact, big impressions.
